The Post-Standard (Syracuse, New York):
On Dec. 12, a new state law limiting the rights of businesses to ask consumers for their Social Security number takes effect.
Companies, as well as individuals, will be barred from requiring individuals to disclose their Social Security account numbers except under certain circumstances. They also will be prohibited from refusing to provide any service based on a person’s refusal to disclose his Social Security number....
The exceptions include situations in which the use of a Social Security number is required by federal, state or local law or regulation, or the number is needed for internal verification, fraud investigations, banking and credit-related activities, or in connection with employment, insurance or tax purposes.
More on the new law can be found
here.